Gone are the days when Mobile App Development were confined to big names like Bank of America and Walmart. Today, every business needs an effective mobile strategy regardless of its size.
Of course, developing a mobile app for your business demands a lot of research just like when you are establishing importance of Employee Motivation for your organization. Plus, an effective mobile strategy requires more than just a responsive website.
Let’s look into the reasons how mobile app development can benefit your business:
Remain Visible to Your Customers
Did you know that an average American has a screen time of 2 hours and 51 minutes? Being in the way of their screen time can give you an added advantage. Don’t forget that the human mind unconsciously records every image and text it sees.
Given that your mobile app is installed on their smartphone and you frequently send push notifications, there are good chances you will stay on top of the minds of your customers.
A Direct Marketing Channel
Mobile apps are there to provide more than just general info. Depending on your business, this interface could be a gateway to provide pricing info, a news feed, messenger, and much more.
Another great benefit of a mobile app is that you can provide any type of information you want to your customers. This includes promotions and special sales. Features like push notifications are a chance to get closer and have a direct interaction. It serves as a soft and easy reminder to customers about your products and services.
Build Brand Recognition
A mobile app can significantly contribute to brand awareness. Imagine your mobile app as a blank billboard sign. It’s up to you what you want to do with it. However, you would want to create an app that has features your customers would like to see. At the same, they must resonate with your brand.
Also, the more often your customers engage with your app, the sooner they will be inclined to make a purchase. This phenomenon is known as effective frequency and according to experts, hearing or seeing your brand at least 20x will truly make you get noticed.
The era before tech was difficult for every business. Expanding your customer base was a problem. Then, came the issue of being available to your target audience. The birth of mobile devices and apps has provided the business with massive exposure. They can be on multiple devices at the same time.
If you have a mobile app, you can notify your customers of various offers based on their location. They can make quick purchases no matter what time of the day it is. Above all, you can offer them 24/7 customer support and answer their queries as they emerge.
To boost customer engagement, you first need to reach out to them. Mobile apps give you that advantage. In the past, connecting with your customers was an expensive affair. The only advertising options were a newspaper, billboard ads, and flyers. We are at a significant advantage today. Mobile apps allow you to not just connect with your customers but constantly engage.
There are ways to beef up the engagement levels. Including social features is a good example. You can also offer an easy social media login facility or an in-app messenger. Allow customers to mark the products they like as favorites. Provide a place for your customers to comment and leave reviews.
Add a Human Touch to Your Brand
You are missing out on a huge opportunity if you are not using your mobile app as a channel to offer customer support. Since mobile apps have boosted the opportunity to connect to customers, your brand will feel more real to users.
Wondering how? With your app, you can resolve customer queries, let them know what’s now, offer them a platform to interact with your company directly. You can also encourage them to give feedback. With all these benefits, you are actually adding a human touch to your brand.
In times when customers are keeping up with their favorite brands via their mobile brands, you should consider getting a mobile app developed for your business regardless of the industry you fall in. This would be a huge leap for your business as you would be open 24 hours a day. This investment of getting your mobile app developed will reap benefits in the long run.